Marketing: Everything you need to know about it



Marketing is of daily use, therefore, it is important to be constantly updated and informed of trends. We use it for everything, be it for an individual sale or in large companies and corporations.

Therefore, do not think that it is an issue related exclusively to companies but that it is something that has a daily use and is made up of both the macro and the micro.

That is why today we will teach you everything related to Marketing.

What is marketing?

The first step in understanding what marketing is is defining concepts.

Marketing is a word derived from English, despite its inherent nature in world culture. It is related to marketing, which is ultimately a study of the causes, objectives and results of the different ways in which we handle markets.

As defined by the American Marketing Association, the term is as follows: "Marketing is an activity, a series of institutions, the process of creating, communicating, delivering and exchanging offers, which is of value to consumers, customers, partners and society as a whole ". .

Marketing is the science and art of exploring, creating and delivering value to meet the needs of a for-profit target market. Marketing identifies unrealized needs and wants. It defines, measures and quantifies the size of the identified market and the potential profit. " - Philip Kotler

Then, we can say and ensure that "marketing" is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to give greater importance to a specific target audience: consumers.

Whoever believes that marketing only aims to sell a product is delusional.

In everything that involves this process, be it production, logistics, marketing and after-sales as a product / service, this concept has been deepened.

Marketing and its origin

As a relatively new field of research and knowledge, marketing has been around for a long time. Most scholars say that marketing, as we know it, originated in the early 20th century, but the exact definition of this concept is: "... marketing involves the identification and satisfaction of human and social needs" . Well, we all have needs, and human beings even had them 100 years ago, right? According to research, from ancient times to the 19th century, commerce evolved in the way we know it today.

When competition between companies became fierce and marketers began to build theories on how to attract audiences and increase sales, marketing emerged as an area of ​​research. The idea at the time was "sell at all costs." This idea began to receive more attention at the end of World War II in 1945, when the United States was recovering from the economic crisis and the industry needed to sell more products.

The term marketing comes from the Latin "mercare", which refers to the marketing behavior of ancient Rome. Later, it became a symbol of increased sales efforts.

Well, to be honest, from the very beginning, the marketing techniques relied on lies and barter transactions to mislead consumers.

Much of the distrust of marketers stems from the practices suggested in various books on the subject.

Marketing: what are your main objectives?

The marketing objectives are:

1- sell more.
2- build customer loyalty.
3- increase the visibility of brands, products and services.
4- manage a brand.
5- build good relationships with consumers and partners.
6- educate the market.
7- hook the collaborators.

What is the market life cycle?

Nothing lasts forever, the same applies to the market.

The changes that occur in the market and in the consumption habits of the population are notable from time to time.

We perceive that evolution happens, inevitably, and that it symbolizes the end of a certain life cycle of the market.

Companies need to be attentive to major events that influence the market curve, issues such as: politics, consumption habits and mentality of the population of a certain generation, are decisive to draw good strategies for action in the market.

The life cycle comprises four well-defined stages: launch, growth, maturity, and decline.

What is the product or service life cycle?

It should also be noted that, according to the growth or decline of the consumer market for such commodities, products and services also have a specific life cycle.

All the products developed seem to solve problems or take advantage of inadvertent opportunities in the market.

The logic of the market life cycle is the same: new demands arise and the company strives to produce the best products and services to ensure that the public buys the product.

The real value is in the market, and people are desperately looking for trending products that everyone is buying. Due to the emergence of new technologies, the market has stagnated and products have been disconnected.

Types of Marketing

Direct marketing
Indirect marketing
Social marketing
Interactive marketing

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