Marketing is of daily use, therefore, it is important to be constantly updated and informed of trends. We use it for everything, be it for an individual sale or in large companies and corporations.
Therefore, do not think that it is an issue related exclusively to companies but that it is something that has a daily use and is made up of both the macro and the micro.
That is why today we will teach you everything related to Marketing.
What is marketing?
The first step in understanding what marketing is is defining concepts.
Marketing is a word derived from English, despite its inherent nature in world culture. It is related to marketing, which is ultimately a study of the causes, objectives and results of the different ways in which we handle markets.
As defined by the American Marketing Association, the term is as follows: "Marketing is an activity, a series of institutions, the process of creating, communicating, delivering and exchanging offers, which is of value to consumers, customers, partners and society as a whole ". .