You may have heard or read something about the HTML Text Ratio (Also called Text / Code). What is it about? Does it affect your website? Can it allow you to improve your page? Today we are going to explain everything you need to know about this important factor for the positioning and contents of your web portal. Shall we start?
The Internet is a field in continuous evolution. If you are passionate about the digital world, you dedicate yourself to an online business or you want to start an online business, you must be aware of all the news and innovations that technology is providing to this sector. Or at least, those advances that directly affect your website. The HTML Text Ratio is, without a doubt, one of them.
As you well know, one of the most important aspects for any page on the internet is its content. Despite all the positioning techniques, the Marketing strategies and the internal structure of the portal, it will be the content that finally has the last word on your website, and your success or failure will depend on it.
There is no doubt that everything influences, maintaining and working on the SEO of your page, establishing a correct promotional campaign, analyzing your data and taking care of the internal structure of the web, are essential factors to achieve a successful portal. But we insist on the importance of content because it is the content that the Internet user seeks and demands.
This is why you must know the figure of the HTML Text Ratio, an important factor for the proper functioning of your portal. It refers to the relationship between the content of your web pages (plain text) and the amount of HTML code (CSS, embedded images, tags to format texts ...) that is in it.
What is the HTML Text Ratio (Text / Code)?
In order to analyze how it affects your website, we must first know its meaning. The HTML Text Ratio is the ratio between the text (The content) of a page compared to the amount of code used to display said page.
As you well know, a web page is made up of two parts, one made up of programming code, which is hidden from the user, and another part of text and images that Internet users see when they visit us. The relationship between the text and the existing code is what is known as the Html Text Ratio.
When programming a website we think about design; that it is attractive, intuitive and usable for those who browse it, that the elements of the page are visible and ordered, in short that it be a beautiful and functional web page, but after this phase we must fill our portal with content.
It is useless to have a good basic structure, with a clean and correctly developed code, if then we do not fill the pages of our website with adequate, attractive and very important content, ENOUGH Here is the question! This is the key to the Code Text Ratio, to achieve a good relationship between plain text and the HTML code.
What is the ideal percentage between text and code?
Most experts recommend keeping an HTML Text Ratio between 30% and 70%. This means that for your pages to maintain a good proportion they should not have less than 30% of the total content of the page of visible text (Plain Text), but neither exceed 70% of the total.
It is quite logical to come to this conclusion. Imagine entering a web page that has an attractive design, with beautiful images and an orderly structure but in which you cannot consume any type of content, you cannot find articles, news, descriptions or text that motivate you to stay on that portal ... no it would take time to abandon it.
In the opposite sense, the result would be the same: if you are looking for information on a topic and you come to a page full of text but without an orderly and visually attractive design, you may be able to find the solution to your question among the tangle of words but it will not be successful It is not easy to reach it and you will choose to look for a more intuitive and structured portal.
For this reason, Google penalizes those pages that do not comply with this percentage band of the HTML Text Ratio. And as you already know, how does Google penalize? Decreasing your positioning of your website in their search engines.
The importance of the HTML Text Ratio for the positioning of a website
The Text / Code is without a doubt very important for Web Positioning. It is true that there are other more determining factors for SEO, but we cannot ignore this question. The best thing to do to correctly position the page is, in principle, to have a high ratio.
Google defends that having a breadth and variety of content, provided they are of quality and are attractive to the Internet user, will make a page rank better. Under this premise, it seems logical to say that a high percentage will position better.
However, SEO is not an exact science, and it is affected by many factors; It will be useless to maintain a high Ratio% if the contents are poor, if they appear repeated or plagiarized from other portals, if keywords are exploited excessively or if there are no external and internal links.
What does seem to be clear is that a website with a greater amount of text than code improves the user experience, and this has been openly identified by Google as an important ranking factor.
Another of the matters valued by Google, and therefore positive for your web positioning, is a good loading speed. Knowing that with less code (less amount of unnecessary data) the pages load faster, we can only opt for a high% content compared to HTML.
Continuing with the HTML structure, we can add that Google also finds it friendlier those websites that have a 'clean' code, easy to index. The cleaner the code and the greater the proportion of plain text that appears on the page, the easier it will be for search engines to crawl your portal.
This has been our analysis on the HTML Text Ratio, as you will have seen, an interesting figure for the positioning of your web page. Remember to maintain a correct relationship between the HTML code and the plain text that you display on your web page.
We hope we have helped you improve your portal. As you already know, staying informed about the latest advances in the network will allow your online business to achieve the desired success. See you soon!